The Associated Press Stylebook and Briefing on Media Law
Fully Revised and Updated. 2009 ed.
Goldstein, Norm, ed.
New York: Basic Books, 2009
KSAs/Competencies Covered: Business Literacy; Ethics and Law; Media Relations.

“Essential for ethics and law.”
--  Sean Simpson, APR, former Accreditation chair, Oklahoma City, Okla.

Cutlip and Center's Effective Public Relations. 10th ed.
Glen M. Broom.
Upper Saddle River: Prentice-Hall, 2008.

KSAs/Competencies Covered: All

"Soup to nuts! Equips APR candidates with the tools they need to tackle Readiness Review and the computer-based Examination, and serves as a resource for industry professionals in need of a brush-up."
-- Connie Kolita, APR, former Accreditation chair, Cincinnati, Ohio.

Primer of Public Relations Research. 2nd ed.
Stacks, Don W.
New York: Guilford Press, 2010.

KSAs/Competencies Covered: Researching, Planning, Implementing and Evaluating Campaigns; Management Skills and Issues.

”An excellent summary of all the methods we use in public relations research. This book is substantive, thorough, and a benchmark for research in the field.”
-- Jay Rayburn, APR, Fellow PRSA, preparation presenter, researcher and professor, Florida State University, Tallahassee, Fla.

Public Relations: Strategies and Tactics. 10th ed.
Wilcox, Dennis L., and Glen T. Cameron.
Boston: Allyn & Bacon, 2012.

KSAs/Competencies Covered: All


”APR candidates seeking an overview of PR should put this book on their short list. It really does hone in on the four-step process and helps clarify how and why it leads to better strategies and tactics. I recommend it to many candidates, especially those who don’t have a degree in public relations.”
-- Susan Whyte Simon, APR, preparation presenter and former Accreditation chair, Washington, D.C.

Advertising and Public Relations Law. 2nd ed.
Moore, Roy L., Carmen Maye, Erik L. Collins.
Mahwah: Lawrence Erlbaum, 2010.

KSAs/Competencies Covered: History of and Current Issues in Public Relations; Business Literacy; Ethics and Law; Management Skills and Issues; Crisis Communication Management.

Campaign Strategies and Message Design.
Moffitt, Mary Anne.
Westport: Praeger Press, 1999.

KSAs/Competencies Covered: Communication Models and Theories; Researching, Planning, Implementing and Evaluating Campaigns.

The Handbook of Strategic Public Relations & Integrated Communications
Caywood, Clarke L., ed.
New York: McGraw-Hill, 1997.
(Note: no text Web site available.)

KSAs/Competencies Covered: All.


“This collection of essays from recognized industry experts offers tremendous insights into the modern practices of public relations. Every serious practitioner or student should have this book at arm’s length.”
-- Edward M. Bury, APR, Chicago, Ill.

The Practice of Public Relations. 11th ed.
Seitel, Fraser P.
Upper Saddle River: Prentice-Hall, 2010.

http://wps.prenhall.com/hss_seitel_practicepr_10  (Note: this is an online study guide for the text.)

KSAs/Competencies Covered: All.


“This text is unique in its ability to provide readers (students as well as seasoned professionals) with a clear understanding of the profession from its history to new technologies while weaving in up-to-date case studies and interviews with today’s, as well as yesterday’s, leading public relations professionals.”
-- Lolita Cummings Carson, APR, preparation presenter and professor, Eastern Michigan University, Ypsilanti, Mich.