Module One Readings
- APR Study Guide [pgs 17-20]
- Examination Question Characteristics
- Public Relations Management, Staff, Line Functions
- Role of Public Relations in Management - James Grunig
- PRSA Monograph - Who's on First - Ken Service
- KSAs - APR Knowledge, Skills and Abilities
- Module Narration Transcript
- APR+M Materials (Keep for study throughout the program)
Short Bookshelf of Recommended Texts
Skim one or more of these recommended readings.
- Definitions of public relations (practice, function, roles)
- EPR 8th, chapters 1 and 2
- EPR 9th, chapter 1
- EPR 10th, chapters 1, 2, and 3
- Primer of PR, chapter 2
- Strategies and Tactics, chapters 1 and 2
