COHORT GROUP - MBA Presentation Volunteer Page
This activity will help you focus on the business relationship of Public
Relations professionals to the 'C-Suite.' The CEO, CFO,
etc. depend on consistent, knowledgeable advice and strategies from Public
Relations professionals.
- Here is the situation: Imagine that you have been invited to make a guest appearance in a university class of students working toward an MBA. Be specific about the type of business you are representing. If you are working for a non-profit, a school, a governmental agency or a Fortune 500 company, use examples from that type of business in your presentation. You may also "imagine" that you are working in one of these businesses, when you create this presentation.
Your assigned topic: "The relationship of public relations to business and society." It is a very broad topic. You are allowed 10 to 15 minutes, plus time for questions. Focus your presentation on the Benefits of Public Relations for Management or How Public Relations Benefits Society.
- Create 5 to 8 PowerPoint slides for your presentation.
- Start with a "Business" look at your organization - Use Business Literacy Perspectives as your guide.
- Provide notes for each slide, to indicate some of the detail in your talk. Be sure to cite perspectives from your reading and use examples to support your topic.
- We will invite you to present your "MBA Class presentation" to the entire group in a web conference.