 |
||
|
||
Think Small, Not Big: PR Secrets for Engaging Niche Audiences Online 10 Online Secrets
The Web has united geographically diverse populations that share similar interests a trend that continues to grow as access and equipment costs diminish. Looking beyond massť online media, PR practitioners have begun communicating directly with highly specialized audiences via niche online communities the blogosphere and beyond. However, to be successful, they must learn how to find even more specialized communities, accurately gauge the commitment needed to develop relationships and overcome fears of making mistakes in an environment where traditional media rules don't apply. By attending you will: Learn techniques to discover and evaluate niche online communities - Understand the different roles the PR practitioner plays in niche online communities - Examine multiple methods to maximize outreach to these highly influential and lucrative groups Mike McDougall, APR, is the worldwide director of products and services public relations for Eastman Kodak Company's digital and film imaging systems operation. He develops global communications strategies for all of Kodak's consumer and professional products and works with colleagues in Europe, Asia/Pacific and the Americas to manage regional implementation. Prior to joining Kodak, Mike was director of operations and public relations at Buck & Pulleyn, Inc.
Member $150 / Non-Member $250 REFUND POLICY Public Relations Society of America - PRSA wants you to be satisfied with your online learning experience. We will make every effort to correct any problems you may encounter with these online classes. There will be no refunds for single events. In the case of technical issues, or an unsatisfactory presentation for technical reasons, alternative methods of delivery will be implemented. If these remedies are unsatisfactory, an exchange for another title will be made. Technical Support Email: support@online2learn.net PRSA Professional Development: For more information, or questions on PRSA online events, please contact Judy Voss at: judy.voss@prsa.org or call (212) 460-1480. Point-Productions and Online2Learn.net administer these presentations for PRSA pd@prsa.org for more information.
|
ON-DEMAND PRESENTATION
 |
|
|
