With the increasing importance of blogs, wikis and other social media, there's a whole new dimension that needs to be measured. Many of the old rules still apply, but the old tools don't work. This workshop will outline the basic forms that new media measurement takes, and then will provide details of the tools and techniques you need to put a measurement program in place. By attending this teleseminar you will be able to:

  - Define the various types of social media measurement
  - Describe the tools needed to measure your reputation in social media
  - Be able to interpret and understand the results and thus improve your communications program

This one-hour, interactive teleseminar is presented by Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. For the past 18 years, Paine has been providing marketers and communications professionals tools, data and information to help them make better business decisions. She and her firm have read and analyzed millions of news articles, blog postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client's marketing success.

APR Learning Opportunity
KSAs Identified: Researching, Planning, Implementing & Evaluating Programs New Media Measurement