This virtual seminar will help participants understand the issues surrounding public relations or public affairs planning for a long-term influenza pandemic. Regardless of whether you are a military or public safety public affairs professional, or handle internal or external communications for private business or public organizations, information presented in this seminar will help you understand the many communications issues surrounding a long-term influenza pandemic. This session will help PR professionals identify the questions they should be asking to prepare for the possibility of a pandemic influenza outbreak.

Topics to be explored in this virtual seminar will include: organizational operations likely to be impacted in a pandemic; need for unique collaborative communications networks; staff dynamics for joint information centers and public relations staffs; and ethical issues.