As bloggers gain greater influence in the digital world, PR professionals lose control over messages and positioning. The question is, how can you make bloggers part of your PR tool kit? This lively panel will cover topics including:

  - How important are blogs to the PR professional?
  - Who are the influencers?
  - How do I keep track of key emerging issues?

Acquire new communication resources, as well as tools and techniques that will help you stay ahead of the curve.

Elizabeth Albrycht is a 16-year veteran of high-technology public relations practice and a leading presence in the emerging world of participatory communications. Her accomplishments include being a founding fellow, advisory board member and chair of the research and publications committee of the Society for New Communications Research (www.sncr.org), and program chair and co-founder of the New Communications Forum (www.newcommforum.com). Andrew Bernstein is the president and chief executive officer of Cymfony Inc., a market intelligence and media analysis company providing software and services to leading corporations throughout the world.