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Public Relations vs. Advertising: New Metrics to Demonstrate Effectiveness.
For years, public relations professionals have had to justify their worth using only clip tonnage and the slipperiest metrics. All the while, cynics stand by and argue that public relations is too immeasurable and/or too big a part of the marketing budget. At the same time, advertising departments have always fallen back on CPM or circulation numbers to justify exorbitant ad buys. For the first time, technologies now exist that apply meaningful analytics to public relations efforts, showing the clear cost-effectiveness of public relations and its tactics.
Member $150 / Non-Member $250 REFUND POLICY Public Relations Society of America - PRSA wants you to be satisfied with your online learning experience. We will make every effort to correct any problems you may encounter with these online classes. There will be no refunds for single events. In the case of technical issues, or an unsatisfactory presentation for technical reasons, alternative methods of delivery will be implemented. If these remedies are unsatisfactory, an exchange for another title will be made. Technical Support Email: support@online2learn.net PRSA Professional Development: For more information, or questions on PRSA online events, please contact Judy Voss at: judy.voss@prsa.org or call (212) 460-1480. Point-Productions and Online2Learn.net administer these presentations for PRSA pd@prsa.org for more information.
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