Who needs to pay for a survey or focus group when there is free feedback to be garnered? Why pay large dollars to assess the impact of pubic relations, when direct feedback on communications is readily available? In this multimedia presentation you will learn how the new universe of Web logs (blogs) present several different types of opportunities for understanding and evaluating the consumer mind. You will learn not only how to collect vital insights from blogs, but also how to leverage this powerful medium to communicate with the consumer.

PR professionals, at agencies and corporations alike, will find this presentation useful in learning techniques to leverage blogs for a variety of purposes. The speakers will draw on their years of experience in helping clients navigate the blogging universe to improve communications at all levels both strategic and tactical.

Kyung Han is a managing partner at EmPower Research, a business research and information consulting firm. EmPower Research specializes in business development research, media monitoring, blog analysis and marketing newsletter services to the public relations and advertising industries.