Universal Accreditation Board

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.

The APR Online Study Course is a great option for candidates who want to study at their own pace, on their own time.

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WHO: The course is offered to potential APR candidates and anyone else who is interested in a comprehensive overview of public relations. Participants may enter the course at any time; they have one year to complete the course of study.

SCOPE: The ten-module online course includes information on the knowledge, skills and abilities (KSAs) covered in the Readiness Review and the Examination and was designed based on the topics and exercises included in other UAB study materials.

HOW: Each module includes a multimedia introduction. Multimedia introductions require Macromedia Flash Player. Please do a system check to determine if your system is set up properly. The multimedia Introduction l introduces the topic, readings and activities for the current module. Participants share responses with other participants, and accredited online course facilitators provide feedback on activities. Candidates are invited to participate in Web conferences and may join cohort groups to increase their opportunities for discussion and dialog with others. Participants work on the modules at their own pace, however it is suggested that each module be completed in no more than one month and no less than one week.

METHOD OF INSTRUCTION: The online course provides active learning experiences through online activities. Successful completion of the course requires team and individual projects. Collaboration and teamwork is stressed in each module to simulate current public relations business practices. The technologies employed in the online course include multimedia module introductions, asynchronous activities, case study analysis, projects, directed discussions, self-correcting quizzes and simulations. The course begins with an online multimedia orientation to ensure participants understand and can easily participate in the online learning environment. Please write to Support@online2learn.net for more information.

Enroll Online

PRSA Members, UAB and Partner Organizations may enroll at the member price of $195. NonMembers enroll at $295.
A Group Discount is available to 5 or more candidates enrolling at the same time. PRSA Members, UAB and Partner Organizations may apply for and enroll at the discount price of $169. Begin by collecting the names of a at least 5 individuals for your group, then send the contact information to support@Online2Learn.net We will send a special invitation to each member of your group. Group Discount.

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What is the UAB?

The Universal Accreditation Board oversees the Accreditation program and provides a balanced blend of backgrounds in a number of public relations specialties. This group of senior-level Accredited members meets several times a year.

About UAB »

Enroll Online

PRSA Members, UAB and Partner Organizations may enroll at the member price of $195. NonMembers enroll at $295.
Group Discount - PRSA Members, UAB and Partner Organizations may apply for and enroll at the discount price of $169. (For groups of 5 or more, who enroll at one time.)

Academic Credit is available through the University of Missouri. Enrollment for academic credit is through the university. Enroll for Credit